Wincent Lau brings senior commercial, corporate strategy and transformation experience from major organisations including Samsung, Amazon, Caesars Entertainment and Argos. He is currently Corporate & Customer Strategy Director at Samsung Electronics, with a background spanning customer strategy, commercial leadership, operations and organisational change.

Wincent has led work across strategy, business growth, customer experience and operational improvement, with experience managing significant revenue responsibilities and building high-performing teams. His expertise in customer-led decision-making, AI strategy, competitive intelligence and commercial transformation brings valuable insight to The Running Charity as it continues to grow its impact and strengthen its long-term sustainability.